Newsletter publisher The Gist stopped paying for ads on Twitter about two years ago, co-founder Ellen Hyslop said. The Guardian declined to answer questions about when or why they stopped, but a spokesperson said the organization was “keeping an eye on developments.” The Guardian hasn’t placed paid posts on Twitter over “the last few months,” a spokesperson said. The Atlantic, The Guardian and The Gist told Digiday they are no longer paying for paid posts on Twitter. 28, 2023 and found an 83% year over year decrease. news outlets, including Axios, CNN and HuffPost from Jan. Of three national publishers Chowning works with, and declined to name, none of them “had any interest” in paying for Twitter’s gold check marks, she said.Įarlier this month, MediaRadar analyzed Twitter spend among 17 major U.S. Now, individuals can pay $8 or $11 a month for that check mark, and most organizations will have to pay $1,000 for Twitter’s new gold check mark verification badges launched this month. ![]() This month, Twitter started winding down its legacy verified program that gave blue check mark badges to notable figures or organizations - particularly news publishers - to indicate their accounts were truly theirs. The social media platform had previously appealed to large brand advertisers, but companies from Coca-Cola to Best Buy paused their advertising on Twitter when Musk took over the company last October, due to controversies, uncertainties and changes that plagued the platform.
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